B2B growth & GTM advisory for SaaS scale-ups
Turn GTM friction into revenue.
Your executive wingman for a clearer go-to-market, a stronger pipeline and a team that can execute. For founders, CEOs and CROs, and the investors behind them.
Jeroen Ederveen
Independent B2B growth & GTM advisor
30 minutes. Directly with Jeroen. No pitch deck required.
Built from operating experience
Part of the commercial leadership that took a B2B insurtech scale-up from Series A to Series E. Part of the team, not a solo act.
Why B2B growth stalls
Growth rarely stalls for lack of effort.
01 / Recognise this?
Busy team. Unclear direction.
Marketing, sales and product are moving, but not towards the same commercial priorities.
Can everyone name your best-fit customer?
02 / Recognise this?
More activity. Not enough pipeline.
Campaigns generate noise. The link between your spend, your target accounts and revenue is harder to see.
Do you know what creates qualified demand?
03 / Recognise this?
Good people. Too much friction.
Disconnected CRM, manual handoffs and scattered AI experiments keep your team from its highest-value work.
Is your operating model helping or holding you back?
If any of these feel familiar, start with the constraint, not another campaign or another tool.
Growth support for B2B tech and SaaS companies
Running a company?
Your pipeline should be predictable and your marketing and sales should work as one engine. I set the strategy and help build it.
Portfolio marketing for private equity and VC
Backing a portfolio?
The same marketing problems show up in company after company. One diagnostic, one scorecard and the right leaders in place.
- — Portfolio marketing diagnostic
- — Leadership hiring support
- — Marketing leaders peer group
- — Interim head of growth
B2B growth results from Series A to Series E
Real businesses. Commercial outcomes.
Scale-up growth
Reporting software company
European business software company
Selected outcomes from Jeroen's in-house career. These are not presented as independent Ederveen consulting engagements.
Jeroen Ederveen
Independent B2B growth & GTM advisor · Doorn, NL
Jeroen Ederveen, your executive wingman
Senior enough to challenge. Hands-on enough to help.
I've spent two decades in B2B commercial roles, connecting strategy, marketing, sales and technology. I bring that operating experience to your side of the table, without the distance of a traditional consultancy.
Frequently asked questions
Before we talk.
Who is this for?
Founders, CEOs and CROs in B2B tech and SaaS who need clearer GTM direction, stronger demand generation or a more effective commercial operating model.
Is this advisory or hands-on delivery?
Both. We can work on roadmap and leadership alignment, or get into the CRM, automation and workflows. The engagement follows the problem, not the other way around.
Can you work with my existing team?
Yes. The aim is to strengthen your team, not replace it. I work alongside your people to connect the decisions, delivery and day-to-day operating rhythm.
Do you work with investors?
Yes. Operating partners start with a fixed-fee diagnostic per portfolio company, then a scoped follow-on. See For Investors.
How are engagements priced?
Sprints and diagnostics are fixed fee. Ongoing work is a monthly retainer. Both are scoped after the first call.
What happens on the first call?
We spend 30 minutes on your situation, where growth is getting stuck and whether I can help. A direct conversation with me, not a sales handoff.
From the Insights library
Latest insights
What does a fractional CMO cost in the Netherlands and Europe?
What a fractional CMO costs in the Netherlands and Europe, estimated from published interim day rates (INIMA, Knab, EO Executives), with a worked table.
Interim CMO vs. Fractional CMO vs. Fractional Head of Growth: Which Does Your B2B Scale-Up Need?
Interim CMO, fractional CMO, and fractional Head of Growth solve different problems. A direct comparison to help B2B scale-ups pick the right one.
Less friction. More forward.
Your next stage of growth starts with a conversation.
30 minutes. Your growth challenge. A direct conversation with Jeroen.
